How We Used Klaviyo Email Marketing to Help a Canadian Artificial Plant Store Boost Revenue by 1,363%
A Canadian artificial plant brand turned email into their #1 revenue channel with emrktg.’s Klaviyo strategy — boosting revenue by 1,363% and growing their list by 400% through smart automation, design, and data-driven campaigns.
Client
Canadian Artificial Plant Supplier
The client’s website and identifying details have been modified to protect their privacy and confidentiality. However, all results, performance data, and figures shown are real and taken from an actual client project.
Projects Timeline
Dec 2024 – Present
Services
Full-Service Email Marketing
- Automation / Flow
- Campaign Creation
- Audience Segmentation
- List Cleanup
1
Client Background
This Canadian-based artificial plant supplier was growing fast — offline. They had a busy local store, stunning faux greenery, and loyal customers.
But when it came to email marketing, things weren’t exactly flourishing.
They were paying monthly for Klaviyo, a powerful email marketing platform, but barely using it. After a frustrating experience with a previous email marketing expert, their automations were misfiring, email campaigns lacked strategy, and their email list was getting dusty.
They knew they needed help with Klaviyo email marketing, but didn’t want another cookie-cutter fix. They needed a marketing strategy that worked.
2
Challenge Faced
After a quick audit, we uncovered a few weeds in their setup:
Popups: Confusing Offers
- Their email popup teased 15% off, but delivered 10%. Mixed messages = missed conversions.
Design: Off-Brand & Outdated
- The email templates were clunky, off-brand, and far from today’s email design best practices (see below)
Automation: Underused & Underperforming
- They had just three email flows. Their abandonment emails (cart & browse) were set up incorrectly — one of the most common mistakes in email marketing automation.
Campaign Frequency: Bare Minimum
- They only sent occasional promotional emails — no educational content, no product storytelling, no audience engagement.
3
Our Email Marketing Strategy
We didn’t just throw in a few flashy email campaigns — we built a system. A system designed to grow revenue and scale engagement using Klaviyo’s automation capabilities.
Tested & Optimized Popups
- We A/B tested two Klaviyo forms, adding curiosity and cleaner copy.
Email Design Overhaul
- We modernized every email layout, aligning it with the brand and ensuring it followed email best practices — clean visuals, strong CTAs, and mobile-optimized templates (see below).
Weekly Campaigns That Resonate
- We launched a mix of email marketing campaigns:
- Product launches
- Sales
- Educational content
- Company updates
A full email marketing strategy, not just sales blasts.
Smart Segmentation & List Hygiene
- We cleaned their email list, removing cold subscribers and segmenting by engagement to increase email deliverability and open rates.
Automation: From 3 Flows to Full Funnel
- We optimized existing email sequences and introduced new ones — from abandonment emails to post-purchase flows. This unlocked email marketing automation that worked 24/7.
Continuous Testing
- We constantly tested subject lines, send times, and design elements to fine-tune performance — because top email marketing isn’t one-size-fits-all.
4
Implementation Process
To transform their email marketing, we followed a clear 5-step process that combined strategy, design, and data-driven execution.
1
Audit & Discovery
2
Strategy Development
3
Design & Build
Created clean, branded templates and restructured automation flows.
4
Launch & Test
5
Optimize & Scale
5
Results and Outcomes
Thanks to this focused Klaviyo email marketing strategy, results came in fast:
+964.8%
1,363%
58.33%
+400%
6
Why You Need a Klaviyo Email Marketing Agency
Klaviyo is powerful — but only if you know how to use it.
Most brands barely scratch the surface. They install it, maybe send a few campaigns, and hope it works. But without a clear email marketing strategy, optimized flows, smart segmentation, and consistent testing… you’re leaving money on the table.
That’s where a Klaviyo email marketing agency like emrktg. comes in.
We don’t just set up your account — we unlock its full potential.
We combine strategy, design, automation, and data to build a system that runs 24/7 — turning emails into one of your most profitable marketing channels.
This artificial plant brand didn’t just get lucky — they trusted the process, and they trusted us.
So if you’re ready to stop guessing and start growing, let’s talk.
We’re emrktg. — and this is what we do.
Screenshots from Klaviyo + Shopify
