Ready to make this year’s Black Friday and Cyber Monday (BFCM) your biggest yet? Here’s your ultimate BFCM checklist with 12 tips to help your business cut through the chaos of BFCM 2024, from engaging campaigns to savvy backend management. Let’s dive in and set you up for BFCM success!

1. Set Up Your BFCM Campaign Strategy

First things first: define your goals and plan your marketing strategies. You’ll need a clear vision to get your marketing efforts and messaging just right. Start here:

Define Your Goals: Are you aiming to increase average order value, boost conversion rates, or grow your email list? Decide what metrics matter most.
Segment Your Audience: Use Klaviyo to segment customers based on shopping behavior, engagement, or demographics to tailor your messaging.
Plan Early Access Campaigns: Offering early access to Black Friday deals can create a sense of exclusivity. Reward loyal customers with early access to Black Friday sales to build loyalty and boost sales.

2. Optimize Your Email Marketing Strategy

Email remains one of the most effective tools for driving BFCM sales. With Klaviyo, you have access to powerful email marketing tools that can help you reach the right audience at the right time.

Build Your Email List: Engage customers early to grow your list. Add pop-ups on your Shopify store for early access offers.
Craft Attention-Grabbing Subject Lines: With inboxes flooded during BFCM, compelling subject lines can improve open rates.
Personalize Email Campaigns: Use Klaviyo’s dynamic content to create personalized experiences based on user behavior.
Set Up Abandoned Cart Emails: Don’t lose sales—send timely reminders to customers who leave items in their cart.

3. Prepare Your Website for Heavy Traffic

Your website is the hub of your BFCM campaign, so it’s critical to make it fast, easy to navigate, and secure.

Test Website Speed: Slow-loading pages kill conversions. Optimize image sizes and reduce any unnecessary scripts.
Run Mobile-Optimized Tests: With most shoppers on mobile, ensure your Shopify store is mobile-friendly.
Streamline the Checkout Process: Make it easy for shoppers to make a purchase. Avoid unnecessary steps in the checkout process.

4. Use SMS Marketing to Increase Sales

Adding SMS to your marketing mix can help reach customers where they’re most active.

Collect SMS Opt-ins: Promote SMS sign-ups on your site, especially for early access to Black Friday deals.
Send Time-Sensitive Messages: Let customers know when exclusive deals go live or when stocks are running low.
Automate Cart Abandonment Reminders via SMS: A quick SMS can be a gentle nudge for customers to complete their purchase.

5. Strategize Your Promotions and Discounts

Discounts are the bread and butter of BFCM, but strategic planning can help make your offers stand out.

Plan Out Your Discounts and Promotions: Decide on your BFCM deals early—think percentage discounts, bundle offers, or free shipping.
Set Up Tiered Discounts: Encourage larger purchases with “Buy More, Save More” deals.
Highlight Promotions on Key Pages: Make your Black Friday deals visible on your homepage, product pages, and in your email campaigns.

6. Build Anticipation with a Countdown Campaign

Creating urgency is one of the most effective ways to drive conversions.

Add a Countdown Timer: Display a countdown on your site to build excitement for Black Friday sales.
Use Countdown Emails: Remind subscribers that the sale is approaching or that time is running out.
Incorporate FOMO (Fear of Missing Out): Limited-time offers and “only X left in stock” messages encourage quick action.

7. Enhance Customer Service for the BFCM Period

Exceptional customer service during BFCM can be the difference between a sale and an abandoned cart.

Implement Live Chat: Offer live support on your Shopify store to answer customer questions in real-time.
Create an FAQ Section: Address common questions about shipping, returns, and discounts to reduce customer friction.
Prepare Your Customer Support Team: Make sure your team is ready for increased inquiries and has the tools they need to resolve issues quickly.

8. Set Up Automated Workflows in Klaviyo

Automation helps you stay on top of every customer interaction, even as BFCM traffic surges.

Cart Abandonment Flow: Remind customers to complete their purchase after abandoning their cart.
Browse Abandonment Flow: Re-engage customers who viewed products without adding them to their cart.
Post-Purchase Flow: Send thank-you emails, upsell offers, or instructions for using their products after purchase.

9. Use Data Analytics to Guide Your BFCM Strategy

Data-driven insights can help you make smarter decisions and refine your BFCM marketing efforts.

Track Conversion Rates: Analyze what’s driving conversions and adjust your strategy based on what works.
Monitor Email Performance: Use Klaviyo’s analytics to see which emails perform best and double down on those strategies.
Check Customer Behavior Trends: Use Shopify’s analytics to see which products are getting the most views or which pages need improvement.

10. Offer Flexible Payment Options, Including Pay Later

With increased traffic and larger purchases, flexible payment options can help close more sales.

Enable “Buy Now, Pay Later” Options: Partner with providers like Afterpay or Klarna to make purchases easier.
Highlight Your Payment Options: Ensure shoppers know they can pay in installments—highlight this on your product pages and during checkout.
Encourage Gift Purchases: Promote flexible payment options for higher-priced items to encourage gift purchases.

11. Prepare Your Inventory Management System

Running out of stock during BFCM is every retailer’s nightmare. Get your inventory management system ready.

Forecast Demand: Use last year’s sales data to estimate which items will be popular.
Optimize Supplier Communication: Keep in touch with suppliers to prevent stock shortages or delays.
Plan for Fulfillment Efficiency: Ensure you have a streamlined order fulfillment process to handle the increased volume.

12. Nail Down Your Post-BFCM Strategy

Don’t forget to keep the momentum going even after BFCM weekend.

Set Up Post-Sale Campaigns: Create “thank you” campaigns for BFCM shoppers, encouraging them to return.
Encourage Product Reviews: Follow up with customers, asking for reviews to boost social proof.
Plan for Holiday Retargeting: Re-engage BFCM customers with retargeting campaigns for holiday sales.

Why Klaviyo and Shopify are Essential for BFCM Success

Klaviyo and Shopify make the ideal duo for eCommerce success, especially during BFCM. Here’s why they should be your go-to platforms:

Powerful Data Integration: Klaviyo’s integration with Shopify allows you to segment and target customers based on detailed shopping behavior.
Automated Marketing Flows: Klaviyo’s automated flows (like cart abandonment and welcome series) drive sales without lifting a finger.
Real-Time Analytics: Both platforms give you access to real-time data that helps you make fast, effective decisions during peak times.
Scalability: Whether you’re a small business or growing rapidly, Klaviyo and Shopify have the scalability to meet your needs, helping you stay on top of customer demands and sales surges.

Your Action Plan for a Successful BFCM 2024

Now that you have a complete BFCM checklist, it’s time to act. This Black Friday and Cyber Monday, ensure every step is optimized to boost sales, retain loyal customers, and provide a memorable shopping experience.

Ready to set up a winning BFCM campaign? Partner with emrktg. for a customized Klaviyo and Shopify strategy that delivers results. Our team of Klaviyo experts can help you automate, optimize, and achieve a record-breaking BFCM. Get in touch with us to start planning your Black Friday and Cyber Monday success story!

BFCM 2024 Checklist: 12 Tips to Prepare for a Record-Breaking Black Friday Cyber Monday