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Is Email Marketing Still Worth It in 2024? Best Practices & More

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With all the buzz around new digital marketing strategies, it’s tough to figure out where to put your hard-earned cash to work, especially when you’re running the show on your own.

Let’s chat about email marketing for a sec. It’s like having a direct line to your customers’ inboxes, where you can share all the cool stuff you’re up to. But I know what you’re thinking: “Is this really going to pay off, or is it just another task on my never-ending to-do list?”

Here’s the scoop: email marketing still is a big deal in 2024, and not just because everyone says so. It’s got some serious muscle when it comes to getting bang for your buck. We’re talking an average return anywhere $36 to $40 for every dollar you put in. Pretty sweet, right?

Average Return On Investment for Email Marketing

But it’s not all about the money (even though that part is pretty great). Email marketing is your marketing tool to staying connected with your peeps. It’s like being invited to their daily digital hangout – their inbox. And in today’s world, that’s prime real estate.

So, is email marketing worth diving into?

If you’re looking to grow your business and keep your loyal fans in the loop, here are some compelling reasons backed by data that might just tip the scales for you:

    • 91% of US adults actually enjoy getting promotional emails from brands they’re into. It’s like getting an invite to an exclusive club where the deals are just for you. – MarketingSherpa
    • When it comes to bringing in new customers, successful email is like a secret weapon. It’s almost 40 times more effective than Facebook and Twitter combined. Imagine the power of reaching out directly and personally, compared to just another post on a crowded social feed. – McKinsey & Co.
    • Here’s a stat that’ll make you think: 80% of marketing pros say email marketing is their go-to marketing channel for not just attracting new faces, but keeping them engaged. It’s about building a relationship, not just making a sale. – Insider Intelligence

    • And if you’re wondering about the bottom line, email campaign has a knack for driving sales more effectively than social media marketing. It’s not just about getting likes; it’s about getting results. – Optinmonster

    If you’re all about growing your business and keeping your audience engaged, these numbers speak volumes. It’s not just about sending via emails; it’s about opening doors to new opportunities.

Benefits of Email Marketing

Email Marketing is one of the most effective marketing strategies because most of us have at least one email address we’re constantly checking throughout the day. That’s a direct line to your audience, right where they’re already hanging out.

What’s cool about email marketing is that it’s way less in-your-face than traditional ads blasting on your TV or radio. It’s like getting a message from a friend; you can open it and read it whenever you feel like it. No pressure, no interruptions.

Ever had that moment when you’re thinking about buying something, say, a new pair of sneakers, and boom, there’s an email with a sweet deal on shoes in your inbox? That’s email marketing magic at work. It’s not just about sending out emails; it’s about sending them out at the perfect moment.

And when you throw successful email marketing automation into the mix, you’re not just reaching out; you’re reaching out with impeccable timing. That’s how you turn a “maybe” into a “heck yes” when it comes to sales. And that’s why email marketing is important.

But email marketing isn’t just a one-trick pony. It’s like the Swiss Army knife of marketing. Stay in touch with your fans, educate your audience, drive traffic to your site, get feedback through surveys, share the latest news, and so much more—all with just one tool.

Top 10 Reasons Why Email Marketing Is Important

If you’re still not convinced, consider the following importance of email marketing:

1.Personalised Content

Imagine getting an email that feels like it’s been crafted just for you, with your interests and needs in mind. That’s the power of personalised content in email marketing. It’s not about sending a one-size-fits-all message; it’s about creating a unique experience for each subscriber. By segmenting your audience based on their preferences and behaviours combined with the best time to send, you can tailor your messages with the perfect subject lines, images, and content that resonate on a personal level. This approach not only highly effective in increasing engagement but also strengthens the connection between your brand and your audience.

2. Building Credibility

We’ve all been wary of opening emails from unknown senders or those with questionable subject lines. The key to overcoming this skepticism is to build credibility with your audience. Tailoring your content to match the preferences of your readers can transform your emails from potential spam to must-read messages. By establishing a permission-based email list where subscribers opt-in, you reassure them about the type of content they’ll receive and the frequency, laying the foundation for a trust-based relationship.

3. Brand Recognition

How recognisable is your brand in the crowded marketplace? Email marketing offers a unique opportunity to enhance your brand’s visibility and recall. Beyond just the visual branding of your emails, consistently delivering valuable and relevant content can make your brand a familiar presence in your subscribers’ inboxes. Over time, your audience will not only start recognising your brand but also look forward to your emails, associating your brand with value and relevance.

4. Driving Sales

Did you know that a significant portion of consumers have made purchases influenced by a marketing email? Email marketing stands out as a direct channel to encourage purchases by offering convenience and immediacy. Whether you’re targeting potential customers, seeking referrals, upselling to existing clients, or re-engaging past customers, the right email content can significantly increase the likelihood of conversion.

5. Strengthening Customer Relationships

At its core, email marketing is about nurturing relationships. By consistently providing your subscribers with valuable information, tips, or even a simple birthday greeting, you demonstrate that you value and understand their needs. This consistent value delivery fosters a deeper bond with your audience, making your brand the go-to solution when they’re ready to make a purchase.

6. Optimising Time and Budget

In the world of business, resources are always at a premium. Email marketing offers a cost-effective solution that doesn’t compromise on impact. With scalable plans and the ability to automate personalised campaigns, email marketing allows you to maintain a personal touch with your audience while efficiently managing your time and budget.

7. Boosting Website Traffic

Emails serve as a powerful tool to drive traffic to your website. By embedding relevant links within your email content, you can guide your subscribers to explore more of what your website or blog has to offer. This not only increases engagement but also provides additional opportunities for conversion.

8. Establishing Authority

Positioning yourself as an industry expert is a crucial goal for many business owners. Through email marketing, you can share your insights, tips, and updates, thereby reinforcing your authority in your field. Engaged subscribers who find value in your content are more likely to become advocates for your brand, further expanding your reach and influence.

9. Creating Excitement

There’s something special about feeling part of an exclusive group. Tailoring your email marketing campaigns to acknowledge and reward your customers can create a sense of belonging and excitement. Whether it’s a sneak peek at a new product or a special offer for loyal customers, these gestures enhance customer loyalty and drive engagement.

10. Ownership of Your List

Unlike social media platforms, where you’re at the mercy of changing algorithms and policies, your email list is a tangible asset that you own. This autonomy ensures that you can consistently reach out to your audience without external restrictions, making email marketing a reliable and long-term strategy for building and maintaining customer relationships.

What Are The Types Of Email Marketing

Imagine you’re exploring the world of digital marketing channels with focus on email marketing for your business, big or small. Think of email marketing as your digital messenger, carrying your brand’s voice straight into the inboxes of your current or future customers.

Here’s what’s in the toolbox:

Emailed Newsletters

Picture these as friendly updates from your brand, popping into inboxes with all sorts of interesting tidbits. They’re like those catch-up chats over coffee, but in email form, leading your readers to your website for more.

Emailed Coupons

Who doesn’t love a good deal? It’s like finding a surprise discount in your email that’s just too tempting to ignore. These special treats for your subscribers can create buzz and bring them rushing to your store or website.

Emailed Announcements

Every now and then, you’ve got news to share with your whole email family. Maybe it’s a big change, a new direction, or something exciting on the horizon. These emails are your way of keeping everyone in the loop, making them feel part of your brand’s journey.

Should you use email marketing?

Absolutely! Even though digital marketing strategies have evolved, email marketing is still worth the time and effort. It’s all about staying connected and making sure your message gets to the right people, without getting lost in the noise.

And the best part? With the right email marketing tools, reaching out to your audience can be as easy as sending a text to a friend. 

Best Email Marketing Practices

Let’s chat about making your email marketing shine, just like you’d want your favorite coffee shop to remember your order every time:

Set the Right Expectations

Imagine signing up for updates thinking you’ll hear from them once in a while, but then, boom, your inbox is flooded daily. Not cool, right? Let your subscribers know the deal upfront—maybe it’s a cozy monthly newsletter or just the occasional “hey, we’ve got a deal for you!”

Brand Your Emails Like Your Favourite Tee

You know that one shirt that feels just right? Your emails should have that vibe. They should scream ‘you’ from a mile away. If design isn’t your jam, maybe team up with someone who gets it. Consistency is key.

Keep It Snappy

We’re all skimmers here. So, break it down—bullet points, headings, you name it. Help your readers find the gold without the dig.

Roll Out the Welcome Mat

Remember, it’s a privilege to land in someone’s inbox. Greet them warmly when they sign up and keep the good vibes rolling. It’s about them, their needs, and how you can make their day a bit better.

Guide the Way

Ever get an email and think, “Okay, and…?” Don’t be that sender. Every email should have a purpose, a clear “next step” for your reader. Whether it’s checking out your latest blog post or snagging that discount, make it clear.

Plan It Out

Ever thrown a party and realised you forgot the ice? That’s what sending an email without a plan feels like. Sketch out what you want to say and when, aligning it with your overall vibe and what’s happening in your world. A three-month look-ahead should keep you from last-minute panics.

Experiment and Learn

What’s better, “Hey, don’t miss this!” or “You’re going to want to see this”? Only one way to find out. Play around with different styles, subject lines, and content. Keep what works, tweak what doesn’t, and always keep learning.

How to measure the overall success of your email marketing efforts

So, you’ve got your email list all set up and your content is looking snazzy and ready to grab attention. Now comes the exciting part: figuring out if all that effort is paying off. It’s like checking the score after a big game to see how well the team did. Here’s how you can keep tabs on your email marketing game:

Open Rate

Think of the open rate as the crowd showing up for the game. It’s a big deal because it shows how many folks are actually opening and taking a peek at what you sent. A strong open rate? That’s like having a stadium full of cheering fans. It means your email subject lines are like a siren song, luring people in because they just can’t resist finding out what’s inside.

Click-Through Rate

Now, the click-through rate is all about action. It’s like counting how many fans from the stands decide to jump in and play the game. This stat tells you if your emails are more than just pretty to look at—if they’re actually convincing enough to get people clicking on those shiny buttons or links you’ve placed so carefully.

Deliverability Rate

And then there’s the deliverability rate. This one’s crucial because it’s all about making sure your emails aren’t just wandering around lost in cyberspace. A good deliverability rate means your emails are hitting the inbox target, not getting sidetracked into spam alley or bouncing back like a blocked shot.

If you notice your numbers aren’t quite where you want them to be, it might be time to huddle up and rethink your game plan. Maybe spruce up those subject lines, make your content even more engaging, or give your email list a health check to ensure it’s in tip-top shape.

Why email marketing works

Ever wonder why email marketing feels like a warm cup of coffee on a chilly morning? It’s all about connection. Picture this: you sign up for updates from your favorite little bookstore, and what do you get? A heartfelt “Thanks for joining us!” followed by a cozy “Welcome to the family!” and even an unexpected “Happy Birthday!” treat when your day rolls around. It’s those little moments that make you feel like you’re more than just another customer; you’re part of the story.

And that’s the magic of email marketing. It’s not just about sending messages; it’s about sending a bit of appreciation, a dash of warmth, right to your inbox. The more a business can make you feel seen, the more you’ll find yourself looking forward to those little email gems.

So, what's next?

Now that you’re in on the secret sauce of email marketing, it’s time to whip up your own recipe. But remember, the best dishes need a good plan. Don’t just wing it; craft your strategy with care. Need a little nudge in the right direction? Keep an eye out for tips on crafting an email marketing strategy that’ll have your audience waiting by their inboxes.

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